Proposal- Hyundai
Benzene is a music and sound design studio with 15+ years of experience creating bold, emotional audio for leading global brands.
On one side, we've collaborated with the world’s top luxury houses — Hermès, Prada, Louis Vuitton, and more — crafting refined, tailored sonic identities. In parallel, we’ve worked on automotive campaigns across original music, sync, and sound design, bringing energy, rhythm, and precision to the screen.
This Hyundai campaign feels like a strong creative match. With its mix of cinematic flair, kinetic storytelling, and high production value, we’re ready to bring a distinct, elevated sonic layer — designed to move both visually and emotionally.
This curated playlist offers a glimpse into the wide range of sonic territories we explore — a panorama of key creative typologies that reflect how we approach each project with precision, emotion, and intent.
From fully original compositions — ethereal and dreamlike pieces that drift between electronic textures and neoclassical arrangements, as in "Be Moved Again" — to immersive sound design that subtly shapes more abstract, experimental worlds, like in "The Hybridisms You Can Feel", we craft each layer to serve the image and the narrative.
Some projects call for something more visceral: sharper, denser sound work where each element — the screech of a tire, the treatment of a voice, a glint of light on metal — contributes to a sense of raw, cinematic intensity like for "HR-V"
And at times, it's about elevating the iconic — accompanying legendary tracks like Super Bad with modern, dynamic sound design that respects the original while giving it a fresh, impactful edge, as in Ford – "Watch Me".
Automotive Selection
These projects aren’t automotive, but each explores a sonic direction — texture, tension, rhythm, silence — that would make perfect sense in a car campaign.
They reflect our core approach: sound as a narrative tool, built with precision and intention. Different contexts, same creative logic.
Sound Design Selection
Luxury - Music Selection
Based on the brief, we’ve put together a small team from within Benzēne — producers, music directors, and sound engineers — whose skills and past work feel like a natural fit for this kind of project.
Projects
Creative Matches
To wrap things up, here’s a curated playlist of sonic moods and artists we can collaborate with specifically for this project. It’s a mix of textures, tones, and energies — not just inspiration, but a toolbox we can draw from to shape something truly tailored for Hyundai.