KNWLS x NIKE Proposal
At this early stage, we’re imagining a sonic landscape that lives somewhere between movement and tension, intimacy and distortion.
We’re drawn to a space where music is felt as much as heard — where sound moves like breath or muscle, where rhythm isn’t just percussive but embodied. A language made of friction, pressure, repetition, and silence.
This isn’t about cinematic scoring or genre cues — it’s about working with textures, patterns, and sonic behavior that can evoke strength, sensuality, or unease, often all at once.
It’s a territory we know well: one that borrows from experimental electronics, physical sound design, stripped-down club music, and post-pop atmospheres — and reassembles them into something tailored to the image.
Our approach is not about quoting styles, but about creating bridges:
between softness and control, between machine and voice, between elegance and strangeness.
Projects
Projects
Artistic References & Sonic Culture
In thinking about the sonic world of this project, a few artistic universes naturally come to mind — not as templates, but as atmospheres we’re drawn to. There’s the emotional abstraction and digital melancholy of Oneohtrix Point Never, the intimate, water-like textures of OKlou, the bold, visceral sensuality of Arca, and the hypnotic, body-driven minimalism of Rrose. These aren’t collaborators, but references that help us define the type of space we imagine: where sound is physical and emotional at once, where rhythm feels sculpted, and where texture carries narrative weight.
We also think about adjacent territories — the fragmented vocals of Smerz, the industrial edge of Lotic, the layered percussive intensity of Slikback, or the glacial clarity of Alva Noto — all part of a wider sonic culture we navigate instinctively.
They point toward a language that’s at once experimental and precise, feminine and strange, restrained but deeply felt — a space we know how to inhabit and shape, always in dialogue with the image.
MOOD
Our Producers & CollaboratorsWe also work closely with a roster of producers and musicians who each bring a unique sound identity — from pop-forward precision to raw experimental energy.
Nowak, Mighty Max, and Lucien Krampf have produced or collaborated with artists like Charli XCX, Meek Mill, Drake, Lolo Zouaï, and Roddy Ricch, navigating between global pop, hip-hop, and cutting-edge club music.
They also move fluently through more experimental spheres, working with or alongside artists like Ascendant Vierge, Amina Hocine, or Amosphère — projects where sound design, atmosphere, and emotion take center stage.
This balance between mainstream clarity and avant-garde texture reflects our overall approach: music that adapts, transforms, and lives across different creative contexts.