ETSY Holiday Project

For this Etsy holiday campaign, we imagine an original score that supports the comedic rhythm of the dialogue while gently amplifying the charm and slightly quirky tone of the narrative. The music will lean on warm acoustic textures, light rhythmic elements, and playful melodic motifs that feel handcrafted and human — echoing the spirit of Etsy itself.

Rather than underlining jokes too overtly, the score will subtly enhance timing and emotion, offering just the right amount of lift without ever overpowering performances. We see music as a glue that ties together character, pacing, and visual identity — especially in a campaign with strong art direction and witty writing.

Each spot will be treated uniquely, with musical ideas tailored to tone, pacing, and visual cues, ensuring a coherent yet distinctive voice across the campaign.